From its creation, INCOGNITO has been about pushing the boundaries. Of style, of art, of gender—we are testing the limits of it all. We are a streetwear brand with anime-inspired roots. Our completely in-house designed pieces draw inspiration from various resources, including Montreal itself. Throughout the time we’ve spent curating the brand, one thing has become clear: INCOGNITO is its own aesthetic. We create pieces to be left up to the interpretation of their wearer, inspiring them to be creative in their fashion. INCOGNITO is a representation of all that is and all that there could be—of what if. We are a brand that has always focused on the freedom to choose. There is thought behind each item we make; we are flexible, adaptable, everything and nothing — all of the in-betweens can be found right here.

Thus far, the main types of clothing we’ve focused on have been shirts and hoodies; however, we are always looking ahead at what else we can incorporate. The overall fit leans on the baggier side for the oversized street-fit. Along with these are our classic totes, which may be spotted on the arm of a Metro-goer somewhere…

INCOGNITO is a representation of everything that is and also isn’t. It's a mixture of fun, fashion and the unknown. Our brand has always thrived in the hidden things–from underground Montreal talent, secret alleyways with unrivaled photoshoot lighting, to showcasing just how much can exist in the shadows. Our principles have always been deeply tied to the city that we’re from, and utilizing the anonymity within it to shine a brighter light on those we find go unrecognized. From models to photographers, vendors to manufacturers, we feel a strong desire to uplift our community onto bigger and brighter stages.

Action speaks louder than argument. INCOGNITO has consistently focused on building and connecting our hometown. We have supported charity events targeted at the most overlooked in the neighbourhood, hosted and collaborated with over 20 Montreal businesses, working uniquely with underrated talent - from production to modelling - and utilized locations that support Montreal creatives and deserve more local shine. INCOGNITO has always been for Montreal, by Montreal, through and through.


CONTACT US:
@incognito.mtl
incognitomtlshop@gmail.com